The growth of digital technologies has created a multi-billion dollar media and entertainment industry. The Nigerian entertainment and media market is forecasted to grow by 21.5% between 2017 and 2022 into a $10bn industry mainly due to expansion of digital platforms (PWC M&E Outlook 2018-2022).
How sports industry businesses prepare to be major players in this burgeoning space will be part of discussions at #ADSCon2019.
Tech companies are competing for sports rights with traditional broadcasters. The growth of over-the-top (OTT) technology is helping sports rights owners reach their fans directly while increasing their revenue.
What exactly does all this mean for the sports industry in Africa?
The African Sports Digital Conference 2019 will bring together the leaders of the industry to discuss new opportunities for sports in a digital era in a first of its kind sports industry event in Lagos.